(AGENPARL) – Tue 22 July 2025 Press Release
Rome, July 22, 2025
TIM POWERS AHEAD WITH ARTIFICIAL INTELLIGENCE: AGREEMENT TO OFFER
PERPLEXITY PRO EXCLUSIVELY TO ITS CUSTOMERS
All TIM Consumer customers will be offered free access to the service for one year
TIM is positioning itself as a leader in AI also for consumer customers, offering an innovative service that
improves their daily lives. TIM is the first operator in Italy to offer its fixed and mobile consumer customers
one year’s free access to Perplexity Pro, one of the world’s most advanced generative Artificial Intelligence
platforms, based on conversational interaction, real-time updates and answers with verified sources. The
agreement with Perplexity reaffirms TIM’s pioneering role in technological innovation, bringing artificial
intelligence within everyone’s reach and taking a further step towards the completion of the “Customer
Platform” development strategy.
An advanced AI assistant for everyday life
Perplexity Pro provides clear, reliable and up-to-date answers to any question, from practical everyday
queries to the most complex requests: from planning a trip, to investigating a study topic or comparing sales
offers. All this through a simple voice or text-based interface that combines access to state-of-the-art
language models with real-time web search.
In particular, the platform allows unlimited searches, convenient interactive voice sessions, document
analysis and synthesis, content creation, images, web pages, presentations, interactive data dashboards, and
automatic management of the most suitable AI templates for each type of request, responding in seconds
and always citing sources. In just a few minutes, Perplexity Pro can analyse hundreds of documents and
websites, enabling an immediate critical analysis of the results – instead of spending days on personal
research. Perplexity Pro can choose from the main Large Language Models (LLMs) according to the
customer’s request. In addition to Perplexity’s own model, it can also use the main established LLMs such as
ChatGPT, Claude, Gemini, and R1 1776 (the US version of Deepseek R1).
Only TIM customers can therefore access this highly innovative AI service via the Perplexity platform, worth
around 20 euros a month to other customers.
“This initiative puts Artificial Intelligence at the service of people, making it truly accessible to all TIM
customers,” comments Andrea Rossini, Chief Consumer, Small & Medium & Mobile Wholesale Market Officer
at TIM. “We are proud to be the first operator in Italy to offer an advanced AI assistant like Perplexity Pro, which
marks a tangible step towards a new model of the digital relationship. Innovation, for us, means simplifying
and improving the everyday experience, with solutions that are useful, reliable and affordable for everyone.”
“We are excited to collaborate with TIM to bring Perplexity Pro to users in Italy”, said Ryan Foutty, VP of
business at Perplexity. “Accurate, trustworthy answers are essential to millions of decisions that Italians make
every day, and TIM’s strengths as a technical pioneer make it a natural partner to provide valuable technology
that improves daily life for all customers.”
How to activate the service
TIM customers can activate Perplexity Pro in just a few steps: just log in to TIM Party – TIM’s loyalty
programme – from the app or website to request a free code to use on the Perplexity platform, either from
desktop or smartphone.
The initiative sees TIM consolidate its Customer Platform strategy through agreements with top-tier partners,
in a spirit of Open Innovation, bringing real innovation into people’s lives and confirming its role as a pioneer
in making AI an integral part of everyday life.
TIM Press Office
https://www.gruppotim.it/media
Perplexity Press Office
Jesse Dwyer