(AGENPARL) – gio 13 aprile 2023 [View in browser](https://mailchi.mp/iomttraces/metzeler?e=a98da7594d)
13 APRIL 2023
METZELER APPOINTED AS THE OFFICIAL TYRE OF THE ISLE OF MAN TT RACES
Metzeler tyre brand has entered into a long-term deal to be the sole Official Tyre of the Isle of Man TT Races until 2027.
The motorcycle tyre specialist have a long established history in road racing with a number of the leading TT riders already set to run Metzler tyres in 2023 including John McGuinness MBE, Dean Harrison, James Hillier, Lee Johnston, Jamie Coward and David Johnson.
The METZELER RACETEC RR tyres already used by Metzeler riders have been developed thanks to Metzeler’s experience in Road Racing competitions which, as is known, do not take place on circuits but on roads which are open to the public throughout the year and where all the situations that any motorcyclist may have to face on a daily basis can be found. And it is precisely for this reason that Metzeler has chosen road racing as a testing and development ground. Thanks to its participation in Road Racing activities, Metzeler has enriched its know-how by giving life to successful tyres, not least the sporty SPORTEC M9 RR.
As part of the tyre category exclusive sponsorship, Metzeler will benefit from a prominent race service location in the race paddock. The sponsorship inventory also includes trackside branding on the Mountain Course which will deliver significant brand exposure through the TT’s extensive UK and international TV highlights broadcasts as well as through the globally accessible live coverage of every qualifying session and race delivered via the TT’s own digital platform, TT+. Metzeler will also gain value with increased awareness through the TT’s rapidly growing digital and social media channels.
Paul Phillips, Head of Motorsport – Isle of Man Department for Enterprise:
“Metzeler are a welcome addition to the line-up of official sponsor brands for this year’s Isle of Man TT Races. Our commercial objective is to work collaboratively to add value to the TT experience for everyone involved in the event. Metzeler is already integrally associated with the TT, and is the tyre of choice for many teams competing in the event, with a proven performance track record. We are sure that this will be a successful relationship that will grow in strength over the years to come.”
Francesco Pietrangeli, Motorcycle Marketing Director Metzeler brand:
“The Isle of Man TT is one of the oldest and best known motorcycle races in the world and has a unique and timeless appeal. Metzeler tyres have been involved in Road Racing for some time and over the years has contributed to the successes of many riders by supporting them and making our RACETEC RR tyres available to them. We are very delighted with the agreement which represents the natural evolution of our commitment to Road Racing and it is also the best way to celebrate the 160th anniversary of the birth of our brand”.
Notes to Editor:
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