(AGENPARL) – Tue 06 May 2025 PRESS RELEASE
ITA Airways’ Loyalty Program Volare Celebrates Third Anniversary
Three Million Members Reached
Rome, May 6th, 2025 – ITA Airways’ loyalty program, Volare, has celebrated its third anniversary on April 14th,
and has reached three million members. To mark this milestone, Majani chocolates have been offered to
passengers traveling on all ITA Airways flights.
“Reaching 3 million frequent flyer members in under three years testifies the trust and enthusiasm our clients
continue to place in Volare, – said Emiliana Limosani, CEO of Volare and Chief Commercial Officer of
ITA Airways – We celebrate this achievement with pride, yet also with a sense of responsibility: this is why
we are eager to launch the Award Ticket functionality, making Volare’s values even more tangible. This new
feature converts collected points into unforgettable travel experiences. We are committed to evolve
continuously, striving to provide our members with a loyalty program that is rewarding, transparent, and
tailored to their needs”.
The Award Ticket can be obtained exclusively by Volare members using non-qualifying points. With special
rates, this ticket allows passengers to pay for their flight using earned Volare points, excluding taxes and fees,
which must be paid separately.
The Award Ticket is available for different travel classes—economy, premium economy, and business—and
offers exclusive Volare benefits based on the member’s status, such as lounge access and additional baggage
allowance, in addition to benefits tied to the selected travel class.
To book an Award Ticket, members must log in to the designated section in Volare’s Personal Area and
reserve a ticket to fly to any ITA Airways destination.
For press information:
Pietro Caldaroni, Chief Communication Officer
About ITA Airways
ITA Airways is the Italian reference carrier. The Company is 59% owned by the Ministry of Economy and Finance and 41% by Deut sche Lufthansa
AG. ITA Airways operates both passenger and cargo air transport services, providing Italy with high-quality connectivity to international destinations,
supporting tourism and foreign trade, as well as domestic connectivity within the Country, also leveraging integrated mobility.
Through strong digitization of processes to ensure the best possible experience and personalized services, ITA Airways places customer service at
the core of its strategy. This is combined with a commitment to sustainability, which encompasses environmental aspects (such as a young,
technologically advanced fleet to reduce environmental impact), social aspects (a strong focus on its employees and the communities in which it
operates), and governance aspects (integrating sustainability into internal strategies and processes).