(AGENPARL) – Mon 24 March 2025 Surplus supermarket, Company Shop (https://www.companyshop.co.uk/), has
partnered with Pricer (https://www.pricer.com/), the leading in-store automation
and communication solutions provider, to roll-out Pricer’s in-store solution
based on Electronic Shelf Labels (ESLs) to its entire UK store estate of
supermarkets.  The partnership will enable Company Shop to optimize in-store
operations and improve labor productivity, while leveraging dynamic pricing to
help customers access good food at the best prices and reduce food waste.
Company Shop ‘surplus supermarkets’ sell discounted surplus from over 800
brands, retailers and manufacturers to its members who meet specific criteria.
Each year, it redistributes over 100million items across multiple categories and
prevents 122,000 tons of CO2 annually.
As a surplus supermarket, Company Shop’s assortment of shorter shelf-life goods
changes rapidly, often multiple times daily, requiring frequent updates to
product information at the shelf-edge. Additionally, its commitment to offering
its members the best value meant store colleagues were conducting several manual
pricing changes throughout the day.  This manual shelf-edge tasking required
significant labor hours, and the installation of Pricer’s in-store solution for
communication and digitalization will create operational efficiencies, enabling
store colleagues’ time to be used elsewhere within the stores.
Partnering with Pricer, Company Shop has digitally transformed the shelf edge
with dynamic pricing and markdown capabilities.  The centrally controlled ESLs
deliver automated real-time pricing updates direct to the shelf-edge throughout
the day, boosting labor productivity. Already the ESLs have contributed to a +5%
improvement in productivity whilst also allowing store colleagues to focus on
customer service-oriented rather than manual tasks, such as checking or updating
prices.
As well as a significant operational cost saving, the dynamic pricing
capabilities have also improved pricing accuracy.  This ensures Company Shop’s
members always receive the best value prices, while also encouraging sell
-through on short shelf-life surplus goods to further reduce wastage.
Gemma Edlin, Head of Retail at Company Shop, commented: “Introducing Pricer’s
ESLs has been a game-changer – not just for our store colleagues, who have seen
labor productivity boosted and their time freed to focus on delivering customer
service, but especially for our members.  Our vision is to create a world where
no surplus products go to waste, so with real-time and to-the-second accurate
pricing via the ESLs, our members know they’ll always be getting the very best
price on offer, meaning more sell-through and less waste.”
Peter Ward, Uk Country Manager at Pricer, commented: “Company Shop has found a
smart way to reduce food waste, which supports the FMCG sector and key workers
by providing access to good food that would have otherwise been wasted, while
also helping to reduce the impact of waste on the environment. And this means it
really is delivering a win-win for both people and planet.  With dynamic pricing
capabilities, our ESLs mean more Company Shop members can access the best prices
available, while store colleagues can control pricing efficiently while also
focusing on those service delivery tasks that drive up customer experience and
satisfaction.”
Already live in Company Shop’s St Helens and Long Eaton stores, Pricer will
complete the rollout of its ESLs across all 13 Company Shop stores by the end of
March 2025 partnering with Renovotec (https://renovotec.com/) on the in-store
installations.
For further information, please contact:
About Company Shop Group
Company Shop Group is the UK’s leading and longest-standing redistributor and
retailer of surplus products and is part of the wider Biffa Group.  The
commercial arm of the business operates a network of 13 Company
Shop (https://www.companyshopgroup.co.uk/our-stores/company-shop) ‘surplus
supermarkets’ across England and Scotland, which sell discounted surplus from
over 800 brands, retailers and manufacturers to its members, who meet specific
criteria.  A percentage of the profit is re-invested in Community Shop, a social
enterprise tackling the root causes of food insecurity in communities
experiencing social inequality, by providing access to deeply discounted food
and household essentials, along with life-changing personal development
programs. The Group supports the industry in managing surplus at every stage of
the product lifecycle, investing in problem-solving capabilities and helping to
reduce waste and recoup value for businesses.
About Pricer
Pricer is a leading global technology company serving the rapidly growing smart
retail market with in-store digital solutions that enhance both store
performance and the shopping experience. Through electronic shelf labels,
advanced technology, such as optical wireless communication and AI, and
continuous innovation, Pricer offers the foundation for in-store communication
and efficiency. The industry-leading Pricer platform delivers benefits from
30 years of deployment experience and is fast, robust, interconnectable and
scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq
Stockholm. For further information, please visit http://www.pricer.com
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PRICER, Box 6302, Stockholm, 102 35 Sweden
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PRICER, Box 6302, Stockholm, 102 35 Sweden
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