(AGENPARL) – mar 12 novembre 2024 Event agenda
TOUR – Municipality of Martina Franca
Incoming mission “Exploring ecotourism business opportunities”
Municipality of Martina Franca,Via Roma 52 – Martina Franca,Italy,
14th November 2024
09.00hGathering of participants at the Municipality of Martina Franca, in Via Roma 52 – Martina Franca (Italy)
09.00 – 09.15 Gathering of participants and transfer for the two visits
09.15 – 10.15 First visit – Sustainable Tourism Best Practices from Martina Franca
Bosco delle Pianelle, SS581 km 14+900, 74015, Martina Franca
Contents and inputs Discussion and visit of the successful initiatives in sustainable tourism practices in the Municipality of Martina Franca, created at Bosco delle Pianelle.
Expected output Participants will have the opportunity to explore and discuss about the sustainable tourism best practices implemented by the Municipality of Martina Franca. The participants will be involved in a round table for better exchange of entrepreneurial experience and the sustainable tourism offer.
10.15 – 10.30 Coffee Break
10.30 – 10.45 Transfer from Bosco delle Pianelle to Masseria Cappella
10.45 – 13.30 Second visit – Success Case
Masseria Cappella (Martina Franca), Via per Massafra Zona E, 303, 74015 Martina Franca TA, Italia
Contents and inputs Presentation of a success story related to sustainable tourism in the Programme Area. Participants will be able to discuss and participate in an immersive experience of a typical sustainable tourist service offered by the Masseria Cappella. The experience offered is infused with a storytelling that traces the history and architecture of the Valle d’Itria and the natural landscape.
Expected output Participants will be involved in a round table discussion for better exchange of entrepreneurial experience and the sustainable tourism offer.Through this experience, participants will gain insights into the integration of cultural heritage and environmental sustainability in tourism.
13.30 – 14.45 Lunch Break
14.45 – 15.00 Travel back to the Municipality of Martina Franca for the session dedicated to round tables
15.00 – 18.00 Networking Session
Contents and inputs Organisation of several networking meetings between companies from Italy, Albania and Montenegro, also in bilateral way, to discuss potential collaborations and partnerships.The participants can discuss about the possibilities to work together in order to find innovative solutions for sustainable tourism offers.
Expected output Facilitate connections and exchange of contacts and ideas, for the creation of new possibilities and significant business relationships between companies in the field of sustainable tourism at cross border level.
18.00 – 18.15
Discussion and closing session
Contents and inputs Open discussion to reflect on key information and messages, address participant questions, and summarize the incoming mission’s main insights. Closing remarks and next steps.
Expected output Participants clarify any doubts, and leave with a clear understanding of the incoming mission outcomes and future actions.