
(AGENPARL) – SEATTLE (WASHINGTON) mer 05 aprile 2023 The business-as-usual approach to marketing is no longer sufficient. To succeed in modern marketing, professionals must develop broad skillsets and prioritize collaboration.
Fonte/Source: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/modern-marketing-six-capabilities-for-multidisciplinary-teams