(AGENPARL) – Mon 01 December 2025 PRESS RELEASE
ITA Airways: “Travel with All Your Senses” in the newly Renovated Hangar Lounge at Rome
Fiumicino
More space, enhanced comfort, exclusive services, and a new partnership with Aneri
Rome, 1 December 2025 – ITA Airways has renewed its Hangar Lounge located in Terminal 1, Boarding
Area A, at Rome Fiumicino Airport. The company is unveiling the new space today through “Travel with All
Your Senses”, a multisensory event designed to engage lounge guests throughout the day.
A space that celebrates style, where every detail matters: 135 sqm of additional surface area, 65 new
seats—for a total of 205 seats—an expanded 50-sqm entrance area, and a redesigned welcome desk now
positioned to the left of the main door to offer an even more spacious and functional welcome. A significant
upgrade in the passenger experience that will make it possible to welcome even more comfortably the
customers of the Lufthansa Group airlines as part of the process of integrating ITA Airways into the group.
The highlight of the renewed Hangar Lounge is the Silent Room, an elegant 90-sqm area featuring 25
chaise longues. This all-new space has been designed to offer guests a moment of absolute relaxation
before their flight. This completely new area offers a concrete response to the modern traveler’s need for
well-being and a sense of peacefulness. Here, the journey begins even before boarding—through sound,
scent, light—while the Silent Room becomes a cocoon-like oasis within a bustling airport environment. At
the same time, the Exclusive Room, dedicated to Executive customers, has been upgraded with a curated
wine and sparkling wine cellar, as well as an information screen displaying live flight departures. In keeping
with the premium feel, the private restroom area now includes an experiential shower for enhanced comfort.
The renovation also includes a complete redesign and expansion of the restrooms, now located near the
entrance to make guest access even more convenient.
“The renewal of the Hangar Lounge represents not only a significant structural investment, but also a
tangible demonstration of ITA Airways’ ongoing commitment to excellence in the airport hospitality we offer
our passengers,” said Joerg Eberhart, Chief Executive Officer and General Manager ITA Airways. “With
the new layout of the Hangar Lounge, the airline reaffirms its ambition to offer not just travel services, but
experiences that can inspire, delight, and foster a lasting bond with our customers—guided by the values of
hospitality, style, and attention to detail that distinguish our Company.”
The Hangar Lounge fully reflects ITA Airways’ mission to serve as an Ambassador of Italian excellence
worldwide. The broader customer experience redesign is rooted in strong collaborations with renowned
Italian brands, aimed at elevating service quality and delivering an experience deeply infused with authentic
Italian lifestyle. The goal is to make the connection with the Italian lifestyle tangible and authentic through
collaborations with distinguished partners who embody iconic elements of Italy—brands that share the same
values and can offer original, characterful products that make every journey memorable.
It is in this dual spirit of service and partnership that the collaboration with Aneri was conceived. Aneri, an
example of excellence in the Italian wine industry, represents values such as passion, authenticity,
sustainability, and respect for tradition and family—principles perfectly aligned with those ITA Airways aims
to promote.
Aneri products will be available both on board and in ITA Airways lounges, in premium contexts:
Amaro Anerissimo, an elegant dry amaro with a distinctive design, will be served in Business Class
on all ITA Airways intercontinental flights starting today, December 1, 2025.
Aneri n.3 Giorgia – Valdobbiadene Prosecco Superiore Brut Millesimato DOCG, with its
harmonious, dry, and pleasantly savory profile, will be offered in Business Class on international
flights and in Superior Class on domestic flights beginning in 2026.
In both VIP Rooms of the Fiumicino lounges—Hangar Lounge and Piazza di Spagna—the
experience will be enhanced by Aneri Biologico N.7 Leone – Asolo Prosecco Superiore DOCG,
adding an exclusive yet simple and genuine touch. A choice that reflects the shared focus on quality
and the pleasure of well-crafted things.
A multisensory journey marked the renewal of the Hangar Lounge.
Touch was entrusted to Flavia Bergognoni, an expert in reflexology and deep relaxation practices.
Smell was curated by createur parfumeur Paola Bottai, who designed an olfactory trail inspired by
distant landscapes and dreamlike atmospheres.
Hearing was delighted by musician and artisan Luca Bertelli, a specialist in handpan.
Sight was captivated by artist and calligrapher Riccardo Palazzi, who transformed light and motion
into contemplative visual art.
Taste was celebrated through Zen Time, an exclusive new cocktail by Campari Academy.
Sophisticated and harmonious in flavor, it is designed to accompany passengers toward their next
flight through its delicate floral notes. Served in an elegant teapot, Zen Time captivates with a
striking presentation and a balanced aromatic profile. The recipe combines jasmine and the subtlety
of chamomile with the bold character of Bulldog Gin, resulting in a harmonious cocktail that invites
guests to be pleasantly surprised by its taste—an exclusive experience where the art of mixology
meets the excellence of Italian hospitality.
With the renewal of the Hangar Lounge, ITA Airways further strengthens its position as a leader in airport
hospitality, offering guests an immersive experience in comfort, flavor, and innovation.
For press information:
Pietro Caldaroni, Chief Communication Officer
About ITA Airways
ITA Airways is the Italian reference carrier. The Company is 59% owned by the Ministry of Economy and Finance and 41% by Deut sche Lufthansa
AG. ITA Airways operates both passenger and cargo air transport services, providing Italy with high-quality connectivity to international destinations,
supporting tourism and foreign trade, as well as domestic connectivity within the Country, also leveraging integrated mobility.
Through strong digitization of processes to ensure the best possible experience and personalized services, ITA Airways places customer service at
the core of its strategy. This is combined with a commitment to sustainability, which encompasses environmental aspects (such as a young,
technologically advanced fleet to reduce environmental impact), social aspects (a strong focus on its employees and the communities in which it
operates), and governance aspects (integrating sustainability into internal strategies and processes).