(AGENPARL) - Roma, 28 Ottobre 2025 - (AGENPARL) – Tue 28 October 2025 Pricer confirms its strategic role in the Defense Commissary Agency’s (DeCA)
Electronic Shelf Label (ESL) upgrade and expansion, following the pre-awarded
contract to Pricer’s partner IBM Federal.
The pre-awarded Indefinite-Delivery/Indefinite-Quantity (IDIQ) contract is
pending final review and execution.
It will ensure the continuity of the existing Pricer ESL infrastructure while
laying the groundwork for future growth across DeCa’s global network.
This reinforces Pricer’s position as a key technology provider in this mission
-critical environment, supporting operational efficiency and enhanced value for
military families globally.
The contract has a one-year base period and four option years.
For further information, please contact:
About Pricer
Pricer is a pioneer and partner for in-store communication and digitalization in
the rapidly evolving retail tech landscape. As a global technology leader, we
empower leading retailers worldwide to shape effortless and inspiring shopping
experiences that fundamentally change buying behaviors, boost sales, and drive
operational efficiency. Leveraging cutting-edge innovation, we deliver scalable,
high-performing solutions that easily integrate with existing systems, are
energy-efficient, and user-friendly. Founded in Sweden in 1991 and listed on
Nasdaq Stockholm, Pricer has delivered over 350 million electronic shelf labels
in more than 28,000 stores across more than 70 countries. For further
information, please visit  www.pricer.com
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PRICER, Box 6302, Stockholm, 102 35 Sweden
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PRICER, Box 6302, Stockholm, 102 35 Sweden
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