(AGENPARL) – Fri 07 November 2025 Pricer has signed a new framework agreement with Coop Norge, Norway’s second
largest retail chain.
The agreement makes Pricer supplier of in-store communication and digitalization
solutions based on electronic shelf labels (ESL) for Coop Norge’s vast network
of more than 1,000 stores across the country.
Coop Norge, a long-standing customer of Pricer, has selected Pricer’s digital
shelf-edge solution for the supply and installation across its various store
formats, including major banners such as Obs, Obs Bygg, Extra, Coop Mega, Coop
Prix, and Coop Marked/Matkroken.
“We are very proud to deepen our relationship with Coop Norge, a leading player
in the Norwegian grocery market and a valuable long-term customer,” said Kajsa
Blixth, Chief Commercial Officer at Pricer. “This framework agreement
underscores the confidence in Pricer’s solutions, and the value derived from a
close, direct collaboration. We look forward to supporting Coop Norge’s
continued digitalization and their goal of delivering an outstanding in-store
experience across all their banners.”
The framework agreement will leverage Pricer’s comprehensive suite of electronic
shelf label solutions and the cloud-based retail operating platform Pricer Plaza
to enhance in-store operational efficiency, optimize pricing, and improve
customer experience for Coop Norge’s retailers. This direct engagement model
enables customers such as Coop Norge to benefit from Pricer’s innovative
solutions, deep expertise, and dedicated support resources, strengthening
Pricer’s position as a trusted strategic partner in retail digitalization.
The new framework agreement is valid from November 2025 and contains no
commitments regarding volumes or amounts. Orders will be included in Pricer’s
order intake as they are received.
For further information, please contact:
About Pricer
Pricer is a pioneer and partner for in-store communication and digitalization in
the rapidly evolving retail tech landscape. As a global technology leader, we
empower leading retailers worldwide to shape effortless and inspiring shopping
experiences that fundamentally change buying behaviors, boost sales, and drive
operational efficiency. Leveraging cutting-edge innovation, we deliver scalable,
high-performing solutions that easily integrate with existing systems, are
energy-efficient, and user-friendly. Founded in Sweden in 1991 and listed on
Nasdaq Stockholm, Pricer has delivered over 350 million electronic shelf labels
in more than 28,000 stores across more than 70 countries. For further
information, please visit  www.pricer.com
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PRICER, Box 6302, Stockholm, 102 35 Sweden
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PRICER, Box 6302, Stockholm, 102 35 Sweden
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