
(AGENPARL) – lun 13 gennaio 2025 Corporate Communications
Media Information
13 January 2025
BMW Group maintains BEV growth path in challenging
market situation in 2024
BMW Group: Significant +13.5% sales growth in fully-electric
vehicles
With over 2.45 million units delivered, BMW Group meets adjusted sales target for 2024
BMW brand increases sales in selected regions, gains market
shares and maintains position as global segment leader
Jochen Goller: “BEV growth to continue in 2025”
Munich. The BMW Group managed to continue its growth path in 2024, delivering a
total of 426.594 fully-electric vehicles to customers and achieving BEV-sales growth
of +13.5%. Both BMW and MINI brands posted double-digit BEV growth, with
368,523 (+11.6%) and 56,181 (+24.3%) fully-electric vehicles delivered to
customers, respectively. The Rolls-Royce brand also recorded significant growth with
1.890 BEV vehicles delivered (+479.6%). The BMW brand managed to increase
deliveries across all vehicle drivetrains in all sales regions outside of China.
“The BMW Group is maintaining its growth trajectory for fully-electric vehicles
amid challenging market conditions. This is reflected in both the significant sales
growth for fully-electric vehicles and the clear rise in new BEV orders in Europe,”
said Jochen Goller, member of the Board of Management of BMW AG responsible for
Customer, Brands, Sales. “We are confident we can maintain our BEV sales growth
in 2025 with our strong and expanded product line-up,” Goller continued.
Company
Bayerische
Motoren Werke
Aktiengesellschaft
Postal address
BMW AG
80788 München
Telephone
+49 89-382-38801
Internet
http://www.bmwgroup.com
While BMW Group deliveries for the first half of 2024 were in line with the previous
year, sales performance in the second half of the year was impacted by delivery stops
in connection with the Integrated Brake System (IBS), as well as subdued demand in
China. The BMW Group therefore adjusted its sales guidance for the full year. With a
Corporate Communications
Subject
Media Information
13 January 2025
BMW Group maintains BEV growth path in challenging market situation in 2024
total of 2,450,804 vehicles delivered to customers in 2024, the BMW Group achieved
this new sales target. Electrified vehicles represented 24.2% of total BMW Group
sales in 2024, with 593,215 units delivered to customers. Fully-electric vehicles
accounted for 17.4% of total sales.
The BMW brand delivered 2,200,177 vehicles to customers in the full year 2024
(-2.3%). With its attractive product portfolio across all technologies, the brand
maintained its position as the global leader in its segment. In the Europe region, the
BMW brand expanded its market share, registering double-digit sales growth in Italy,
France and the UK. The BMW brand also posted sales growth in the US. In Germany,
despite a declining market for fully-electric vehicles, BMW saw growth in new BEV
registrations.
With a total of 206,582 vehicles delivered to customers in 2024, M GmbH sales grew
by +2.1%, reaching a new all-time high. The MINI brand, which updated its entire
product range last year, sold 244,915 units worldwide (-17.1%). In the fourth
quarter, the brand almost doubled its BEV sales year-on-year, with 29,698 fullyelectric vehicles sold. The Rolls-Royce brand delivered 5,712 units to customers
(-5.3%) in the full year. During the same period, BMW Motorrad sold 210.408
motorcycles and scooters (+0.6%) and thus achieved another record year.
Corporate Communications
Subject
Media Information
13 January 2025
BMW Group maintains BEV growth path in challenging market situation in 2024
BMW Group sales in Q4/YTD December 2024 at a glance
BMW Group Automotive
– BMW M GmbH
BMW Group electrified1
BMW Group BEV
Rolls-Royce
BMW Motorrad
4th Quarter
Compared with
Compared with
previous year
December
previous year
696,647
616,674
-2.9%
-2.4%
2,450,804
2,200,177
-4.0%
-2.3%
60,015
78,231
184.095
132,542
1,742
46,972
+2.1%
-7.5%
+2.0%
+2.9%
+17.9%
206,582
244,915
593,215
426,594
5,712
210,408
+2.1%
-17.1%
+4.8%
+13.5%
-5.3%
+0.6%
BEVs and PHEVs
BMW & MINI sales in the regions/markets
Europe
Germany
China
Americas
4th Quarter
Compared with
Compared with
previous year
December
previous year
267,846
-1.4%
71,777
261,620
-5.8%
-8.8%
947,235
267,285
190,892
150,450
126,257
-14.0%
+5.8%
+6.5%
960,951
+0.6%
-5.3%
-10.2%
714,530
480,994
397,652
-13.4%
+0.2%
+0.5%
2Provisional registration figures
The delivery figures reported in this press release are provisional and may change
up until the BMW Group Report 2024 is published. Notes on how delivery figures
are prepared can be found in the BMW Group Report 2023 on p. 333.
Corporate Communications
Subject
Media Information
13 January 2025
BMW Group maintains BEV growth path in challenging market situation in 2024
BMW Group Corporate Communications
Dr Sina Unger, Communications Sales
Carolin Bachmann, Communications Sales
Max-Morten Borgmann, head of Communications BMW Group, Finance, Sales
Media website: http://www.press.bmwgroup.com/deutschland
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW
Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.
The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the
supply chain and production to the end of their useful life.
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