(AGENPARL) – lun 25 novembre 2024 PRESS RELEASE
ITA Airways together with Fondazione Atena for the International Day for the Elimination of Violence
against Women
Airline headquarters illuminated in red for the day
Male crew members wear a red pin
Rome, November 25th, 2024 – ITA Airways is once again joining the International Day for the Elimination of
Violence against Women, standing alongside Fondazione Atena.
The airline supports the “LA VIOLENZA MAI” (Never Violence) campaign, an awareness initiative launched
by the Ministry of Justice to foster a culture of prevention against gender-based violence. This campaign is
promoted by Fondazione Atena, dedicated to spreading awareness about prevention and women’s health.
ITA Airways contributes to raising public awareness on gender-based violence, embracing the global call from
the United Nations, which has dedicated the day of November 25th to this anniversary since 1999.
To mark the occasion, the airline has undertaken several initiatives, starting with the illumination of its
Fiumicino headquarters in red for the entire day, symbolizing its full alignment with the values of this
observance.
As a symbol of its joint commitment with Fondazione Atena to raise awareness about the serious issue of
violence against women, today male crew members will wear a red fabric pin onboard every ITA Airways
flight. These pins are created from regenerated materials by the “Made in Carcere” association.
Passengers will also be informed of ITA Airways’ participation in the initiative through an onboard
announcement.
ITA Airways has always been at the forefront of supporting initiatives related to social sustainability and has
been committed to promoting equality and inclusion since its inception.
For press information:
Pietro Caldaroni, Chief Communication & Institutional Relations Officer
About ITA Airways
ITA Airways is a company totally owned by the Italian Ministry of Economy and Finance for the exercise of business in the air transport sector. ITA
Airways aims at creating an efficient and innovative air carrier that will become a reference point in providing Italy with quality connectivity both in terms
of international destinations, thus boosting tourism and foreign trade, and within the Country, also taking advantage of the train-air integrated mobility.
ITA Airways will place the best customer service at the center of its strategy (through a strong digitization of processes that ensure a best-in-class
experience and personalized services), combined with sustainability, in its environmental (new green and technologically advanced aircraft, use of
sustainable fuels), social (equality and inclusion for a gender-neutral company) and governance (integration of sustainability into internal strategies
and processes) aspects. ITA Airways is a member of SkyTeam alliance as of October 2021.