(AGENPARL) – mer 20 marzo 2024 Starting from 21 March on print media and digital channels
TERNA LAUNCHES ITS “WE HAVE MADE A COMMITMENT TO THE
FUTURE OF ENERGY” CORPORATE MEDIA CAMPAIGN
For the Italian grid operator, the new 2024-2028 Business Plan features four points of strength:
Investments, Sustainability, Digitisation and Solidarity.
Rome, 20 March 2024 – On 21 March, Terna, the Italian national power grid operator, will launch
its new corporate media campaign on print media and digital channels. Among the new features
this year is the mention of a Business Plan, which confers solidity and concreteness to corporate
communication.
The claim of the campaign is “We have made a commitment to the future of energy” and, until 14
April, it will appear on various media to complement the contents of the new 2024-2028 Industrial
Plan, presented to investors on Tuesday, 19 March.
“Faster. More digitalised. More sustainable. Fairer. This is the energy transition we want. It is an
essential challenge for the future of us all: it requires from Terna a wider vision and the
commitment to elevating our mission of transmitting energy to the country to new levels of
excellence. That is why our 2024-2028 Business Plan sets considerable new records and includes
significant changes. It’s the energy of the future. Today.”
These are the words with which the Group, led by Giuseppina Di Foggia, substantiates its
commitment towards a future that places everyone in front of unavoidable deadlines, towards an
effective and definitive action to reach the energy transition objectives.
The campaign brings the Plan’s four points of strength to the attention of the public: the highest
Investments ever; Sustainability, integrated within the Business Plan for the first time; Digitisation
to innovate the network; Solidarity for a fairer transition for all.
The campaign’s visual focuses on the centrality of People: the importance attributed to respect and
social inclusion, to skills and to how Terna professionals work together are new and original
elements that express an even greater attention of the Group towards its professionals, and the
new generations in particular.
The corporate media campaign was curated by the BBDO agency.