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Why buy fakes? Understanding and transforming consumer perceptions of counterfeit goods (February 29)
Dear Redazione,
Join us on February 29, 2024 from 1:00 p.m. to 2:00 p.m. (CEST) to explore Why buy fakes? Understanding and transforming consumer perceptions of counterfeit goods (https://wipo.us8.list-manage.com/track/click?u=ebfb4bd1ae698020adc01a4ce&id=eb4bd0583b&e=33ca93a169) .
Please find the program and the registration link below.
Best regards,
J. Todd Reves
Director
This free webinar (https://wipo.us8.list-manage.com/track/click?u=ebfb4bd1ae698020adc01a4ce&id=d71d0c1eac&e=33ca93a169) will be held:
Thursday, February 29, 2024
1:00 p.m. to 2:00 p.m. (CEST)
Online (Hosted on Zoom)
Register Today! (https://wipo.us8.list-manage.com/track/click?u=ebfb4bd1ae698020adc01a4ce&id=09dbc5ae6e&e=33ca93a169)
Why buy fakes? Understanding and transforming consumer perceptions of counterfeit goods
Why do consumers purchase counterfeit goods? Is affordability the primary reason? What is the global perception of consumers towards counterfeits? Are there any differences among countries?
This session aims to shed light on the motivations behind consumers’ decisions to buy counterfeit goods by analyzing the findings of the 2023 Global Anti-Counterfeiting Consumer Survey, undertaken by the Center for Anti-Counterfeiting and Product Protection (A-CAPP).
Understanding consumer perceptions is key when designing campaigns to alter behavior. We will also examine successful anti-counterfeiting awareness campaigns that effectively address consumer tendencies to choose counterfeit products over genuine ones.
Program:
1:00 p.m. – 1:05 p.m. Welcoming remarks and introduction of the speakers
1:05 p.m. – 1:25 p.m. Exploring Counterfeit Purchase Motivations: Insights from the 2023 Global Anti-Counterfeiting Consumer Survey
1:25 p.m. – 1:45 p.m. Shifting Consumer Perceptions on Counterfeits: Denmark’s World Anti-Counterfeiting Day Campaigns
1:45 p.m. – 2:00 p.m. Questions and Answers
Meet the Speakers
Saleem Alhabash
Associate Director of Research | Center for Anti-Counterfeiting and Product Protection (A-CAPP), Michigan State University, United States of America
Marie Amstrup Jensen
Legal Adviser | Danish Patent and Trademark Office, Denmark
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