(AGENPARL) – ven 24 novembre 2023 Starting from 26 November on TV, print media and digital channels
TERNA LAUNCHES ITS “LET’S THINK ABOUT THE FUTURE OF ENERGY”
CORPORATE MEDIA CAMPAIGN
Rome, 24 November 2023 – On 26 November, Terna, the Italian power-grid operator led by
Giuseppina Di Foggia, will launch its new corporate campaign on TV, print media and digital
channels. The campaign slogan “Let’s think about the future of energy” will appear in the
media in various formats through to 17 December.
As operator of the national power system, Terna is inviting citizens to share the value of
energy, a fundamental resource that must be used correctly and responsibly. The images
and message of the 15-second commercial invite citizens to reflect on the theme of energy,
at the centre of every Italian’s daily life.
“Energy is everyone’s right and Terna ensures its seamless transmission throughout Italy.
By taking care of the future of energy we take care of our environment and our country.”:
these are the words selected to promote a collective energy culture, rooted in awareness
and responsibility. Only by conserving energy today can we care for the planet and its
resources tomorrow, through Terna’s commitment and the commitment of all those who
contribute to achieving the energy transition.
The commercial was developed by DLV BBDO, Giuseppe Stasi and Giancarlo Fontana
directed, and it was produced by Groenlandia which also provided the Director of
Photography and cast. Adding to the production value is the warm and evocative narration
of Alessandro Messina and original music by Valentina Parisse.
The commercial will be available on Terna’s YouTube channel at this link:
https://www.youtube.com/@ternaenergia.