(AGENPARL) - Roma, 9 Gennaio 2026 -

(AGENPARL) – Fri 09 January 2026 Corporate Communications
Media Information
9 January 2026
BMW Group vehicle sales grew in 2025 – strong
performance particularly in Europe and the US, and with
electrified models
 BMW Group increases global sales of electrified vehicles, significant growth in Europe
 BMW brand maintains position as global segment leader, with increased market share in the US and Europe
 Milestone for MINI in 2025: 100,000th fully-electric MINI delivered to customer
 BMW M achieves new sales record
 Jochen Goller: “In a challenging environment, we sold more vehicles than the previous year, with strong demand for our electrified vehicles in particular.”
Munich. The BMW Group delivered a total of 2,463,715 vehicles to customers in
2025 – an increase of +0.5% year-on-year. This includes the delivery of 642,087
electrified vehicles, a growth of 8.3% over the previous year. The BMW Group also
saw a slight increase in sales of fully-electric models, with 442,072 units delivered
worldwide. In Europe, in particular, the BMW Group reported a significant growth of
+28,2% in fully-electric vehicles. The company’s sales performance in 2025
demonstrates that the BMW Group’s technology-neutral approach and premium
multi-brand strategy, with a broad product portfolio across all relevant segments, are
receiving a positive response from customers. Subdued demand in China was offset
by other sales regions.
Company
Bayerische
Motoren Werke
Aktiengesellschaft
Postal address
BMW AG
80788 München
Telephone
+49 89-382-38801
Internet
www.bmwgroup.com
“In 2025, in a challenging environment, the BMW Group sold more vehicles than in
the previous year. Our electrified vehicles were in particularly high demand. Europe
reported especially strong growth, with battery-electric vehicles accounting for
about a quarter of total sales, and BEVs and PHEVs combined reaching a share of
over 40% across the region. We remain fully on track to meet our EU CO₂ fleet
Corporate Communications
Subject
Media Information
9 January 2026
BMW Group delivers more vehicles in 2025 – with strongest growth in Europe and
electrified models
target for 2025,” said Jochen Goller, member of the Board of Management of BMW
AG responsible for Customer, Brands, Sales. “Especially in Europe, 2026 will be
marked by the NEUE KLASSE. At the same time, we will be introducing several
new models this year, such as the BMW X5, BMW 3 Series, and BMW 7 Series. In
total, the BMW Group will launch more than 40 new and revised vehicles with
various drive options by 2027,” added Goller.
Electrified vehicles accounted for 26% of total BMW Group sales worldwide in 2025,
with fully-electric vehicles representing around 18%.
The BMW brand delivered 2,169,761 vehicles to customers in the full year 2025
(-1.4%). Thanks to its attractive product portfolio across all technologies, the brand
maintained its position as the global segment leader, with sales growth in Europe, the
Americas and parts of Asia largely offsetting subdued demand in China. BMW M
GmbH achieved a new all-time sales high, with a total of 213,457 vehicles delivered
in the full year (+3.3%). The MINI brand enjoyed a strong 2025, delivering a total of
288,290 vehicles to customers – an increase of +17.7% over the previous year. Its
fully-electric vehicles, in particular, are proving popular with customers worldwide.
The British premium brand celebrated an important milestone, with the delivery of the
100,000th fully-electric MINI to its new owner. This means that more than one in
three MINIs delivered in 2025 had a fully-electric drive train. The Rolls-Royce brand
delivered 5,664 units to customers (-0.8%) in the full year. During the same period,
BMW Motorrad sold 202.563 motorcycles and scooters (-3,7%).
Corporate Communications
Subject
Media Information
9 January 2026
BMW Group delivers more vehicles in 2025 – with strongest growth in Europe and
electrified models
BMW Group sales in Q4/YTD December 2025 at a glance
BMW Group Automobiles
– BMW M GmbH
BMW Group electrified1
BMW Group BEV
Rolls-Royce
BMW Motorrad
4th Quarter
Compared with
Compared with
previous year
December
previous year
667,981
584,379
-4.1%
-5.2%
2,463,715
2,169,761
+0.5%
-1.4%
55,286
82,038
171,800
118,635
1,564
43,407
-7.9%
+4.9%
-6.6%
-10.5%
-10.2%
-7.5%
213,457
288,290
642,087
442,072
5,664
202,563
+3.3%
+17.7%
+8.3%
+3.6%
-0.8%
-3.7%
BEVs and PHEVs
BMW & MINI sales in the regions/markets
4th Quarter
Compared with
Compared with
previous year
December
previous year
278,715
+4.0%
+7.3%
Americas
82,274
227,148
160,556
145,127
+14.4%
-13.2%
-15.9%
-3.5%
1,016,360
290,742
120,398
-4.6%
Europe
Germany
China
871,550
+8.7%
-9.3%
625,527
508,221
-12.5%
+5.7%
417,638
+5.0%
Provisional registration figures
The delivery figures reported in this press release are provisional and may change up until
the BMW Group Report 2025 is published. Notes on how delivery figures are prepared
can be found in the BMW Group Report 2024 on p. 427.
Corporate Communications
Subject
Media Information
9 January 2026
BMW Group delivers more vehicles in 2025 – with strongest growth in Europe and
electrified models
BMW Group Corporate Communications
Carolin Bachmann, Communications Sales
Dr Sina Unger, Communications Sales
Max-Morten Borgmann, head of Communications BMW Group, Finance, Sales
Media website: www.press.bmwgroup.com/
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW
Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.
The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the
supply chain and production to the end of their useful life.
www.bmwgroup.com
LinkedIn: http://www.linkedin.com/company/bmw-group/
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