(AGENPARL) – Wed 22 October 2025 Following the successful implementation of its direct sales model in the Nordic
and Baltic regions, Pricer has strengthened its position in the Nordic retail
market through a new customer agreement with the leading retailer Norgesgruppen.
This marks a significant milestone in the company’s strategic transition towards
a direct engagement model in the region, reinforcing its ambition to be the
preferred partner for in-store communication and digital transformation.
Pricer’s strategic move to a direct sales model in the Nordics and Baltics,
announced in April, is now being validated through this first new agreement,
which highlights the growing demand among major retailers for a more seamless
and direct collaboration.
“We’ve seen the power of our direct sales model in other regions, and that
proven success is now the blueprint for our strategy in the Nordic and Baltic
markets. This agreement is a clear result of our commitment to this regional
focus, and we look forward to deepening our partnerships and customer support
there”, says Magnus Larsson, President and CEO of Pricer.
The new partnership will leverage Pricer’s comprehensive suite of electronic
shelf labels and gradually the cloud-based retail operating platform Pricer
Plaza to enhance in-store operational efficiency, optimize pricing, and improve
customer experience for these retailers. This direct engagement model enables
customers such as Norgesgruppen to benefit from Pricer’s innovative solutions,
deep expertise and dedicated support resources, strengthening Pricer’s position
as a trusted strategic partner in retail digitalization.
For further information, please contact:
About Pricer
Pricer is a pioneer and partner for in-store communication and digitalization in
the rapidly evolving retail tech landscape. As a global technology leader, we
empower leading retailers worldwide to shape effortless and inspiring shopping
experiences that fundamentally change buying behaviors, boost sales, and drive
operational efficiency. Leveraging cutting-edge innovation, we deliver scalable,
high-performing solutions that easily integrate with existing systems, are
energy-efficient, and user-friendly. Founded in Sweden in 1991 and listed on
Nasdaq Stockholm, Pricer has delivered over 350 million electronic shelf labels
in more than 28,000 stores across more than 70 countries. For further
information, please visit  www.pricer.com
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PRICER, Box 6302, Stockholm, 102 35 Sweden
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PRICER, Box 6302, Stockholm, 102 35 Sweden
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