(AGENPARL) – Mon 15 September 2025 https://whitney.us13.list-manage.com/track/click?u=387f59a72ae7b64ccae37d5c9&id=554c838c8e&e=59415c6e7e
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** BROADWAY’S BUENA VISTA SOCIAL CLUB TO PERFORM LIVE AT THE WHITNEY’S OCTOBER 17 FREE FRIDAY NIGHT
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The Whitney, Viva! Broadway, and the Broadway League offer an exclusive live performance by musicians from the Tony Award-winning Broadway musical Buena Vista Social Club at the Museum on October 17 during Free Friday Night.
New York, NY, September 15, 2025 — The Whitney Museum of American Art, in partnership with ¡Viva! Broadway and the Broadway League, welcome musicians from the critically acclaimed musical Buena Vista Social Club for a special performance at the Museum (https://whitney.us13.list-manage.com/track/click?u=387f59a72ae7b64ccae37d5c9&id=a204bd298b&e=59415c6e7e) on October 17. The pop-up performance features musicians Renesito Avich, Javier Díaz, Román Diaz, David Oquendo, Marco Paguia, and Gustavo Schartz, who will bring the transporting sounds of Cuba to life in celebration of Hispanic Heritage Month. Coinciding with Free Friday Night (https://whitney.us13.list-manage.com/track/click?u=387f59a72ae7b64ccae37d5c9&id=7f6ffede3e&e=59415c6e7e) at the Whitney, this program will immerse visitors with music as they enter the Museum.
** PROGRAM LISTING
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¡Viva! Broadway at the Whitney
Friday, October 17, 6 pm
Enjoy an exclusive pop-up performance by musicians from the critically acclaimed Broadway musical Buena Vista Social Club at the Whitney featuring Renesito Avich, Javier Díaz, Román Diaz, David Oquendo, Marco Paguia, and Gustavo Schartz.
Location: Whitney Museum, Theater, Floor 3
Tickets: Free with Museum admission.
Event Link: whitney.org/events/broadway-atw
About Buena Vista Social Club
The critically acclaimed Broadway musical Buena Vista Social Club captivates audiences with the soul-stirring music of Cuba’s golden age, earning 10 Tony Award nominations and winning five, including a special Tony Award for the band. Celebrated for redefining what a Broadway musical can look like, the production brings traditional Latin folk music in Spanish to the Broadway stage for the first time, expanding the landscape of American theater and attracting diverse new audiences.
About ¡Viva! Broadway
¡Viva! Broadway is dedicated to celebrating and amplifying the rich cultural heritage of the Latin and Hispanic communities on Broadway. This national audience development program of the Broadway League is committed to engaging and inspiring Latin and Hispanic audiences through activations, media programming, and partnerships. ¡Viva! Broadway aims to ensure there is rich cultural diversity throughout the Broadway industry now and for future generations.
About the Broadway League
The Broadway League, founded in 1930, is the national trade association for the Broadway industry. Key league programs and resources such as ¡Viva! Broadway represent the League’s ongoing commitment to creating an inclusive culture within the industry that is geared toward accessibility and advancements of audience development, industry practices, and workforce opportunities. Since 1967, The Broadway League has been co-presenting the Antoinette Perry “Tony” Awards.
** PROGRAM SUPPORT
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Major support for Free Friday Nights is provided by Jen Rubio and Stewart Butterfield and Paul Arnhold and Wes Gordon.
Significant support is provided by Leslie Bluhm and David Helfand, and the Brown Foundation Inc., of Houston.
** PRESS CONTACT
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For press materials and image requests, please visit our press site at whitney.org/press or contact:
Meghan Ferrucci, Senior Publicist
(212) 671-8346
Whitney Press Office
whitney.org/press
(212) 570-3633
** ABOUT THE WHITNEY
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The Whitney Museum of American Art, founded in 1930 by the artist and philanthropist Gertrude Vanderbilt Whitney (1875–1942), houses the foremost collection of American art from the twentieth and twenty-first centuries. Mrs. Whitney, an early and ardent supporter of modern American art, nurtured groundbreaking artists when audiences were still largely preoccupied with the Old Masters. From her vision arose the Whitney Museum of American Art, which has been championing the most innovative art of the United States for ninety years. The core of the Whitney’s mission is to collect, preserve, interpret, and exhibit American art of our time and serve a wide variety of audiences in celebration of the complexity and diversity of art and culture in the United States. Through this mission and a steadfast commitment to artists, the Whitney has long been a powerful force in support of modern and contemporary art and continues to help define what is innovative and influential in American art today.
Whitney Museum Land Acknowledgment
The Whitney is located in Lenapehoking, the ancestral homeland of the Lenape. The name Manhattan comes from their word Mannahatta, meaning “island of many hills.” The Museum’s current site is close to land that was a Lenape fishing and planting site called Sapponckanikan (“tobacco field”). The Whitney acknowledges the displacement of this region’s original inhabitants and the Lenape diaspora that exists today.
As a museum of American art in a city with vital and diverse communities of Indigenous people, the Whitney recognizes the historical exclusion of Indigenous artists from its collection and program. The Museum is committed to addressing these erasures and honoring the perspectives of Indigenous artists and communities as we work for a more equitable future. To read more about the Museum’s Land Acknowledgment, visit the Museum’s website (https://whitney.us13.list-manage.com/track/click?u=387f59a72ae7b64ccae37d5c9&id=8102e07179&e=59415c6e7e) .
** VISITOR INFORMATION
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The Whitney Museum of American Art is located at 99 Gansevoort Street between Washington and West Streets, New York City. Public hours are Monday, Wednesday, and Thursday, 10:30 am–6 pm; Friday, 10:30 am–10 pm; and Saturday and Sunday, 10:30 am–6 pm. Closed Tuesday. Visitors twenty-five years and under and Whitney members: FREE. The Museum offers FREE admission and special programming for visitors of all ages every Friday evening from 5–10 pm and on the second Sunday of every month.
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Whitney Museum of American Art
99 Gansevoort Street New York, NY 10014
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Image credit: Image by Matthew Murphy. The Broadway company of Buena Vista Social Club