(AGENPARL) – gio 21 marzo 2024 PRESS RELEASE
ITA Airways expands its loyalty program Volare
launch of new AVVENTURA program for kids
Unlock the family pooling function “Create a family” to transfer mileage points
Rome, 21 March 2024 – Volare, ITA Airways’ loyalty program, is launching AVVENTURA, the new program
specifically designed for families travelling with their children.
Kids aged between 2 and 15 can now enrol in Volare and will automatically become members of the
AVVENTURA program. As for adults, kids will initially join the SMART Club and then continue to grow, earning
points and gradually making their way into the higher PLUS, PREMIUM and EXECUTIVE clubs.
With AVVENTURA, the Volare program further enhances its tailor-made approach and reaches out to children
and young people who, previously could only join from the age of 16.
In addition, program members with children can now unlock the “Create a Family” function for transferring and
pooling non-qualifying Volare points up to a maximum of 100,000 a year among the members of a family
group, by connecting the Volare accounts of at least 1 adult and 1 minor and a maximum of 2 adults and 6
minors.
“We are delighted to introduce the AVVENTURA program, which is tailored to young travellers, and designed
to expand the scope of the Volare loyalty program. All good things come in threes and this new addition to
Volare comes after the previous two dedicated to businesses and SMEs (small and medium size enterprises)
– said Emiliana Limosani, Chief Commercial Officer of ITA Airways & CEO of Volare – We are
consistently committed to offering custom-tailored solutions to all our Volare program members, who have
grown to over 1.8 million in just two years, and as of today also to kids who are travelling with their families
on our Company’s aircraft”.
Just like members of the Volare program, thanks to AVVENTURA, young travellers will now be able to earn
Volare points by purchasing flights sold and operated by ITA Airways and by availing of the products and
services of the Volare program partners. They will also be able to use accumulated Volare points to reach ITA
Airways destinations by purchasing tickets through Cash&Points or to benefit from the services of Volare
program partners.
Finally, qualifying Volare points can be used to join subsequent Clubs and enjoy all the related benefits.
Volare has outsourced the design of the visual identity of AVVENTURA to Future Brand, which has come up
with a simple and soft style featuring natural elements representing the sky, earth and sea, which blend
harmoniously into an imaginative landscape. These elements are also reproduced on the Club membership
cards of the AVVENTURA program, which have been specifically redesigned for the young members. Like
adult Volare members, depending on the tier they belong to, kids will also be issued a personal Volare
AVVENTURA card, with SMART, PLUS and PREMIUM Club cards in digital format, while EXECUTIVE Club
members will receive a physical card and a Welcome Kit.
In the coming months, Volare will expand the offer dedicated to kids by working with selected partners to
guarantee more exclusive services and benefits for the young members of the AVVENTURA program and by
designing specific products to meet their needs.
All the details of the new AVVENTURA program are available here.
For press information:
Pietro Caldaroni, Head of Institutional Relations & Communication
About ITA Airways
ITA Airways is a network air carrier wholly owned by the Italian Ministry of Economy and Finance. Its mission is to provide high-quality efficient and
innovative domestic and international air transport services, as a means of boosting tourism and trade with foreign countries also by implementing
integrated mobility projects. ITA Airways puts its customers at the heart of its strategy (by ramping up the digitization of its processes, to deliver bestin-class travel experience and tailored services), with a focus on sustainability encompassing a range of environmental (use of new green and stateof-the-art aircraft and sustainable aviation fuels), social (equality and inclusion for building a genderless company) and governance (integration of
sustainability in strategies and internal processes) factors. ITA Airways is a SkyTeam member from October 2021.