(AGENPARL) – ven 05 gennaio 2024 Pricer, the global leader in retail in-store automation and communication, will
exhibit at the National Retail Federation (NRF)’s Big Show, taking place in New
York from January 14 to 16.
Exhibiting at booth #6457, Pricer solutions, recognized the world over by Tier 1
retail, will showcase its latest in-store automation and communication solutions
that serve the rapidly growing smart retail market. Pricer transforms the shelf
edge in real-time to improve store operations-with dynamic pricing, up-to-date
product availability, and streamlined in-store order fulfillment and
replenishment activities. This includes the fastest, most responsive, pick-to
-light solution for e-commerce orders with automated product positioning. Pricer
further pushes the envelope with the unique and timely opportunity of
implementing a Store-in-a-Store parallel designated picking area.
Bringing promotions to life at the shelf-edge
Developed to meet retailers’ needs for enhanced promotion and color
functionality, Pricer’s latest labels, SmartTAG Color, bring promotions,
enriched content, and messaging to life at the shelf edge. They also facilitate
brand and value communication throughout the store, allowing retailers to
leverage the shelf edge for delivering digital media and advertising campaigns
sponsored by third-party brands.
Retail Media
As retail-owned digital platforms that sell ad space to marketers continue to
experience tremendous growth, retailers will be looking at the next stage of
development for these platforms. Pricer’s digital signage solution integrates
electronic shelf labels with digital signage to improve the shopper experience
and increase sales by engaging with shoppers where it matters the most, at the
shelf edge.
Pricer Plaza – a powerful cloud-based service for retailers
Central to Pricer’s solution is Pricer Plaza, its cloud-based managed services
platform comprising a suite of sophisticated management tools, analytics, and
applications. Pricer Plaza serves as the key foundation for advanced store
digitalization functionalities, including chain and regional management,
template design and infrastructure optimization.
Miniaturization of ESLs brings merchandising flexibility
Pricer unveils a unique industry label, now designed for dense peghook
environments. Pricer HangTAG delivers a miniaturized label in a slick and modern
housing, designed to meet today’s retail needs.
Magnus Larsson, President and CEO at Pricer, commented: “Many leading retail
brands are now integrating ESLs to transform their operations and customer
experience, spanning consumer electronics, food, hardware, pharmacy, and
convenience. Our customers require scalable and reliable tools to build their
business for the future. Making the shelf more dynamic allows retailers to
better connect their products and services with customers, whether through real
-time interaction or pricing at the shelf-edge, facilitating easier in-store
navigation, or addressing on-shelf availability and replenishment.
To book an appointment to speak to one of Pricer’s experts in the booth (#6457),
or to find out more about how Pricer’s solutions can deliver game-changing in
-store capabilities, visit: NRF 2024 – Join Pricer in booth
6457 (https://www.pricer.com/nrf
linkedin&hss_channel=lcp-18582).
For further information, please contact:
About Pricer
Pricer is a leading global technology company serving the rapidly growing smart
retail market with in-store digital solutions that enhance both store
performance and the shopping experience. Through electronic shelf labels,
advanced technology, such as optical wireless communication and AI, and
continuous innovation, Pricer offers the foundation for in-store communication
and efficiency. The industry-leading Pricer platform delivers benefits from
30 years of deployment experience and is fast, robust, interconnectable and
scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq
Stockholm. For further information, please visit  www.pricer.com
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PRICER, Västra Järnvägsgatan 7, Stockholm, 111 64 Sweden
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PRICER, Västra Järnvägsgatan 7, Stockholm, 111 64 Sweden