(AGENPARL) – lun 12 giugno 2023 ITALY
EUROPEAN CITIZENS AND INTELLECTUAL PROPERTY:
PERCEPTION, AWARENESS, AND BEHAVIOUR
2023 IP Perception study – highlights
INTELLECTUAL PROPERTY – AWARENESS
Subjective understanding of the term
intellectual property (IP)
Who benefits the most from the protection of
intellectual property?
Very good + rather good understanding of the term
“intellectual property”
Top 3 items
? Italy
? European Union
Performing artists (such as
musicians, singers, actors)
Creators of artistic content
(such as photographers,
sculptors, painters, authors,
writers, filmmakers)
55% 54%
50% 52%
Inventors
38% 38%
COUNTERFEIT GOODS
Awareness of the negative effects of buying counterfeits
Totally agree
Tend to agree
Tend to disagree
Totally disagree
Top 3 items
Totally agree +
tend to agree
Buying counterfeit products
supports unethical behaviour
Buying counterfeit products
supports criminal organisations
Buying counterfeit products
ruins businesses and jobs
Note: figures may not sum exactly to the totals shown due to rounding
Purchase of counterfeit products
Reasons for not buying counterfeit products
Bought counterfeit products intentionally in last 12 months
Top 3 items
? Yes
? No
Understanding of how buying
counterfeit products supports
criminal organisations
Understanding of the harm
caused by my behaviour to the
producers of the original
products
? Italy
? European Union
Risk of exposing myself to the
safety or health risks of a
counterfeit product
ITALY
EUROPEAN CITIZENS AND INTELLECTUAL PROPERTY:
PERCEPTION, AWARENESS, AND BEHAVIOUR
2023 IP Perception study – highlights
ONLINE CONTENT – PIRACY
Access of content from illegal
online sources
Accessed or downloaded or streamed content from
illegal sources intentionally in the last 12 months
? Yes ? No
Online behaviour
Top 3 items
Which of the following have you done? – yes
Paid to access, download or stream copyright
protected content from a legal service on the
internet or from Pay TV operators
Wondered if a source where you could
access/download or stream music or videos was
legal or not
Researched to check if a source where you could
access/download or stream music or videos was
legal or not
? Italy
? European Union
Reasons to stop downloading content from illegal sources
Top 3 items
Content that I’m interested in was available via legal
sources
Because doing so would have caused harm to the
musicians, writers, artists, creators…
Better affordability of content from legal sources
LEGAL SOURCES
Awareness of legal offers
Perception of legal offers
? Italy
? European Union
? Italy
? European Union
Among the type of content listed below, for which one(s) are you aware of
legal offers to access or download them on the internet?
Films
Music
TV series
Books
Live sports
events
Video games
Newspapers
Images
Top 3 items
Totally agree + tend to agree
Whenever there is an affordable legal
option I prefer to access/ download/
stream content through authorised
platforms and do not access/
download/ stream illegally
The quality of content offered by
legal services is better than what can
be found through illegal solutions
The diversity of content offered by
legal services is better than what can
be found through illegal offers