(AGENPARL) – PARIS mer 05 aprile 2023
Entità : A proposito di Amundi

Primo asset manager europeo fra i primi 10 operatori a livello mondiale [1], Amundi propone ai suoi 100 milioni di clienti – privati, istituzionali e corporate – una gamma completa di soluzioni di risparmio e di investimento in gestione attiva e passiva, in asset tradizionali o reali.

Grazie alle sei piattaforme di gestione internazionali [2], alle capacità di ricerca finanziaria ed extra-finanziaria ed all’impegno di lunga data nell’investimento responsabile, Amundi è un nome di riferimento nel settore dell’asset management.

I clienti di Amundi possono contare sulle competenze e sulla consulenza di 5.300 professionisti in 35 paesi. Controllata del gruppo Crédit Agricole, Amundi è quotata in Borsa e gestisce oggi AUM per oltre 2.000 miliardi di euro [3].

Amundi, un partner di fiducia che lavora ogni giorno nell’interesse dei suoi clienti e della società

[1] Fonte: IPE “Top 500 Asset Managers” pubblicato a giugno 2022, sulla base delle masse in gestione al 31/12/2021
[2] Boston, Dublino, Londra, Milano, Parigi e Tokyo
[3] Dati Amundi, compreso Lyxor, al 31/03/2022

Funzione aziendale : Tipo di Funzione Crédit Agricole S.A./Asset Management
Contratto : Tempo indeterminato
Descrizione dell’incarico :
Overall Purpose of the Job:

The marketing department is a core strategic partner within the ETF, Indexing & Smart Beta business line, reporting directly to the head of the business line. Marketing is responsible for developing, delivering and measuring the marketing strategy plan for the business line as well as playing a central role in achieving its sales objectives.

A key aspect in the successful delivery of the marketing plan is the development of high quality content that supports the sales efforts and the promotion of the ETF, Indexing & Smart Beta range.  Together, the team covers institutional and wholesale markets.

As a specialist content and campaign creator, this individual will support business line priorities and help raise awareness of our brand among our key audiences by creating effective digital-first campaigns, multi-media marketing & sales collateral (pitchbooks, brochures, blogs, videos, e-mails, podcasts …) for our range of ETFs.
They will support the existing product range to its fullest, and work with internal and external experts to define the messaging & tactics for new product launches, and to develop new, timely market stories.

They will also continue the expansion of our content platform by creating insight and product pieces with a specific focus on transforming complex or technical product details and market stories into creative and concise takeaways for intermediaries & end investors.

To succeed, they will need to work with content team colleagues and broader marketing team (channel, digital, brand…), , business line product experts and the sales team. There will also be interactions with other areas of the wider Amundi organisation (ESG platform, Amundi Institute, Communication,…).

The individual should deliver business line specific insights, investment ideas and value-add across a range of channels for our clients worldwide.

Main Accountabilities
Support the team heads with their efforts to make Amundi ETF appear more visible, bolder and more assertive to clients and prospects, in particular in the distribution and wealth segment
Deliver content and campaigns aligned to business line strategic priorities – most notably for ESG, Climate, Thematic and Fixed Income, with a focus on creative and engaging storytelling
Define relevant, impactful and differentiated marketing messages on our product ranges focusing on key selling points, competitive advantages, range consistency, range legibility, clarity of positioning etc
Develop tactical marketing pushes based on multiple sources of information such as financial market events, ETF flow trends and research
Plan & deliver a suite of materials in partnership with index providers or other external partners to support our key product initiatives
The role holder will adhere to FCA rules and principles

Sede di lavoro : London
Livello minimo richiesto d’istruzione : Laurea triennale (3 anni)

Fonte/Source: https://jobs.amundi.com/Pages/Offre/detailoffre.aspx?idOffre=75921&idOrigine=170287&LCID=1040&offerReference=2023-75921