
(AGENPARL) – SEATTLE (WASHINGTON) gio 23 marzo 2023 A strategy focused on improving the experience of existing customers can deliver breakthrough growth for incumbent companies—often more than double that of their industry peers.
Fonte/Source: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/experience-led-growth-a-new-way-to-create-value