
(AGENPARL) – sab 10 dicembre 2022 The Thai – Italian Chamber of Commerce
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You will find interviews, business news,
and several interesting happenings!
Join the free
IULM masterclasses
Influencer marketing, sustainabile communication and new consumers:
IULM University maserclasses will explore these areas thanks to the expertise of the best professors in the field.
A unique chance to join a learning experience as if you were a student enrolled in our university, for free, directly from home.
This year we offer three classes held on December 12th, 13th and 14th.
at 3 PM – CET (9 PM – Bangkok time)
The topic of this edition is Communication Trends and Strategies for a Sustainable Future.
Each of the three classes is covering one of our degree programs held in English language.
BSc – Corporate Communication and Public Relations
MSc – Strategic Communication
MSc – Hospitality and Tourism Management
https://thaitch.us2.list-manage.com/track/click?u=ca1cd30762fd628246c839853&id=24aa5db6ad&e=3aae956a1b
Strategic sustainability communication.Challenges and trends for business companies
December 12th 2022 – 3 pm CET |
(9 PM Bangkok time)
Prof. Romenti/Prof. Fazi/Prof. Colleoni
Knowing how to communicate environmental and social sustainability has become a key professional competence for companies. During the seminar, some best and worst practices will be illustrated in order to understand the importance of applying key principles of strategic communication to make the public understand the role of business in society.
[Join the free masterclass](https://thaitch.us2.list-manage.com/track/click?u=ca1cd30762fd628246c839853&id=27e6d1594c&e=3aae956a1b)
https://thaitch.us2.list-manage.com/track/click?u=ca1cd30762fd628246c839853&id=66e5b5fd55&e=3aae956a1b
Social media and influencer marketing in tourism and hospitality
December 13th 2022 – 3 pm CET
(9 PM Bangkok time)
Prof. Mele
The masterclass provides an overview of social media and influencer marketing in the area of tourism and hospitality, highlighting definitions, latest academic research as well as future trends concerning popular platforms such as Instagram and TikTok.
[Join the free masterclass](https://thaitch.us2.list-manage.com/track/click?u=ca1cd30762fd628246c839853&id=8596b32b74&e=3aae956a1b)
https://thaitch.us2.list-manage.com/track/click?u=ca1cd30762fd628246c839853&id=a9ec4d2bc6&e=3aae956a1b
Influencers and the new consumers
December 14th 2022 – 3 pm CET
(9 PM Bangkok time)
Prof. Polesana/Prof. Buffo
Consumption is the main experiential area of our society. Individuals build their identity through objects and these objects also help them to adhere to a certain lifestyle. This class introduces students to the new kind of consumer, a prosumer, who lives his/her life in a hybrid space created by the combination of offline and online reality.
[Join the free masterclass](https://thaitch.us2.list-manage.com/track/click?u=ca1cd30762fd628246c839853&id=d1ddddfefc&e=3aae956a1b)
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