
(AGENPARL) – PARIS ven 24 giugno 2022

If you could describe innovation for payment methods in one word, what would it be?
Neil Pein: For me, the key word is undoubtedly “simplicity”. A notion that is inevitably tied to this is attractiveness. We are seeing a convergence in the payment experience between face-to-face and e-commerce, paving the way for a unified approach to retail. Vendors have had to rethink their digital strategy. Their challenge is no longer to manage the customer relationship through different channels, but to rethink the customer experience across all channels and put the customer at the heart of the purchasing journey. This paradigm shift is a virtuous circle that simplifies customers’ lives while also improving vendor performance!
Fonte/Source: https://group.bnpparibas/en/news/payments-innovating-to-put-the-customer-at-the-heart-of-the-purchasing-journey