WHAT DOES MARKETING HAVE TO DO WITH ILL-ADVISED CONSUMER BEHAVIOR?
(AGENPARL) – WORCESTER (MASSACHUSETTS), mer 13 gennaio 2021 Researchers from University of Hawaii and University of Florida published a new paper in the Journal of Marketing that argues that a biological account of human behavior, especially undesirable behavior, will benefit human welfare. This biological perspective can complement traditional psychological, anthropological,......
