(AGENPARL) – THE HAGUE (THE NETHERLANDS), ven 20 novembre 2020 By Anna Rzhevkina and Alexander Marrow
GDANSK/MOSCOW (Reuters) – The coronavirus crisis has helped fuel a surge in online shopping in Russia that has put even the remote icy expanse of Chukotka on the e-commerce map.
The windswept region in Russia’s far east, where winter temperatures can fall below minus 50 degrees Celsius (-58F), has started to boom for online retailers since the pandemic started keeping consumers at home.
It’s a trend playing out across Russia, spurring explosive growth for online retailers. Traditionally unable to make speedy deliveries in the world’s largest country, where roads become clogged with ice and snow for months, they have invested heavily in logistics centres and delivery points.
With foreign players largely absent, Russian companies are cashing in as online shopping surges.